Management process development

Improving the process of Technology Roadmapping

Yee, C.L. and Teoh, K.G.C., 2010, Improving the process of Technology Roadmapping, 3rd International Graduate Conference on Engineering, Science and Humanities (IGCESH), 2-4 November 2010, Johor Bahru, Malaysia. Paper ID:266, pp. 161.




Yee Choy Leong
Graduate School of Management, Universiti Putra Malaysia 43400 UPM Serdang, Selangor, Malaysia, e-mail: yee@econ.upm.edu.my

Kenny Teoh Guan Cheng
Department of Management and Marketing, Faculty of Economics and Management
Universiti Putra Malaysia

Abstract – In this research, the process of Technology Roadmap Management (TRM-II) was tested in a company. Many useful insights and comments about implementation of the process were identified from the participating managers. The managers’ inputs are used as basis for further improvement of the process. Learning from this research is presented. The paper ends with suggesting guidelines to improve the process of technology roadmapping in future.

Keywords: technology roadmapping; process; workshop; improvement; field experiment

Management Toolbox 2010

The Putra Management Toolbox – T100 for the next decade

Purpose: Improvement of business performance
Areas: Strategic management, Operations Management, Marketing, Human Resource, Finance, Economics, Accounting, Information, Technology and Supply Chain Management
Target group: Middle to Top-level Management team
Organizations: Small to large business and not-for-profit organizations
Durations: varies


List of tools:

· Supply Network Analysis Process (SNAP)
· Technology Roadmapping
· TAPS
· Make or Buy (MvB)
· Getting Measure of your Business
· Creating Winning Business Formula
· Manufacturing Location Decision
· Fitness for Transfer
· Speeding New Product to Market
· Brainstorming
· Clustering
· Customer Surveys and Interviews
· Data Sources (DS)
· Quality Function Deployment (QFD)
· Strategic Options Development and Analysis (SODA)
· Soft Systems Methodology (SSM)
· Spreadsheets and databases
o Statistical Software
· 4 Ps of marketing
· Balanced Scorecard (BS)
· Boston Plot (BP)
· Product Life Cycle (PLC)
· Capability and Maturity - Hayes and Wheelwright's Four Stages
· Capabilities and Competences
· Corporate Strategy
· Flexibility Framework
· The Development Funnel
· Manufacturing Decision Areas
· Mintzberg's 5 Ps for Strategy
· Porter's 5 Forces
· Porter's Generic Competitive Strategies
· Porter's Value Chain
· Quality Framework
· Competitive Priorities
· SWOT (Strengths, Weaknesses, Opportunities, Threats)
· Time Framework
· Trade-off Models
· The Sand Cone Model
· Vroom's expectancy theory
· Cost / Benefit / Risk Analysis
· CPA and PERT
· Robustness Analysis
· Sensitivity Analysis
· Analytical Hierarchy Process (AHP)
· Conflict Analysis
· Criteria Rating Form, Weighted Ranking
· Gap Analysis (GA)
· Importance / Performance Matrix
· Quantitative Decision Making
· Strategic Assessment Model
· Strategic Assumptions Surfacing and Testing
· Strategic Choice Approach (SCA)
· Affinity Charting
· 2x2 matrix
· Decision Trees (DT)
· Drawing Packages
· Force field Analysis (FFA)
· From/to Chart
· Graphs, Gantt, Histograms and Bar charts
· The Hewlett-Packard Return Map
· Matrices
· Media for Communication
· Polar charts, Radar charts
· TQM Tools
o Scatter Plots
o Control Charts
o Flow Charts
o Cause and Effect , Fishbone, Ishikawa Diagram
o Histogram or Bar Graph
o Check Sheets
o Check Lists
· Benchmarking
· Deming's 14 points
· PDCA - The Deming Cycle
· Finite Capacity Scheduling
· JIT Just-in-Time manufacturing
· Kanbans
· Materials Requirements Planning (MRP)
· Manufacturing Resource Planning (MRP II)
· Quality Awards and Organisations





Dr. Yee Choy Leong
Centre for Research Excellence
Graduate School of Management
Universiti Putra Malaysia
yee@econ.upm.edu.my

18 Sept 2010